Everything Houdini stands for comes from how the people behind Houdini live, and they lives life to the fullest. The idea for Houdini came to them while they were stuck on a mountain side. They summoned the spirit of Houdini to get help out of their predicament and eventually they got down. That day Houdini arose as if by magic. Houdini hopes that all of their products contains a little of that Houdini magic and believes that magic will show itself to you. It can appear by helping you dry extra fast when you’re wet and cold, or by making you keep the last warmth in your body. Houdini pioneered the industry when they introduced underwear made from stretch fleece fabric and Houdini has since then continued to develop fabric that will fulfill the expectations of some of the world’s greatest athletes. Houdini bases its philosophy on function, diversity and making you look good whether you are on the top of a mountain or on the deepest seas. Houdini tests its products during the toughest conditions to make sure that your Houdini products doesn’t disappoint. The ones that perform these tests are amongst others professional extreme athletes to ensure that Houdini products are of the highest quality. The fabric in Houdini clothing breaths and transports your perspiration from your body outwards. The fabrics from Houdini are also made to diminish unwanted smell. Houdini works together with a Japanese partner and are a part of their recycling system. This means that you can send your worn out Houdini garments back to Houdini for recycling. Houdini doesn’t just save your skin but also the environment. Houdini is a great company with a philosophy which entails a determination to deliver top quality products to you as a customer. And Houdini succeeds in doing so at the same time as they’re conscious about the environment.